Downtown Depot: Catherine Ballas
In Episode 39 of Downtown Depot, show host Austin Meek interviews Catherine Ballas. Catherine is one of the founders of Refit Revolution, a dance-based fitness company that has expanded to hundreds of markets across the nation. She discusses how a hobby turned into a business, the guiding principles of Refit, and their plans for developing health and wellness on Washington Avenue. Before their interview, Austin gets a storefront update from Summer Shine of Luna Juice Bar and previews the 2018 Brazos Nights concert series with Jonathan Cook of Waco Parks and Recreation.
Inside the Episode:
0:41 - Summer Shine of Luna Juice Bar
2:44 - Jonathan Cook of Waco Parks and Recreation’s Brazos Nights concert series
4:27 - Catherine Ballas’s history in Waco
5:51 - “I decided it was time to start working out”
7:15 - Realizing that Refit was a business
9:35 - The ethos of Refit
10:40 - Workout style
12:15 - Rolling out videos on YouTube
13:39 - Building out the instructor program
14:27 - Translating the training
16:27 - What Catherine looks for in a workout song
18:11 - Remaining authentic
19:53 - Moving to uptown
20:44 - Benefits of a retail space
22:35 - Pulling in other health and wellness businesses
24:55 - Her new podcast, Birdie and Beezy
26:17 - Opinion on reverting Washington and Franklin Avenues